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CPS I: NEW PATIENT EDUCATION & CHIROPRACTIC MARKETING
From the first contact to the first chiropractic adjustment, new patient education makes all the difference!
First Contact Day 1™
DC Mentors’ approach to the new patient education and initial examination utilize the para-professional training of your own Chiropractic Technician. Chiropractic patient education helps a new patient determine that you are the right practitioner to meet their chiropractic needs. This procedure sets a new standard of clinical excellence and assures that the doctor/patient relationship begins with the right tone.
First Contact Day 2: RYF, Relating Your Findings™
Today’s patients are savvy consumers who do not respond to “data dumping” or the same old report of findings. As a service provider, Chiropractic marketing is important when bringing in and educating new patients. The Relating of Your Findings is a proven procedure that delivers a concise communication that requires only 5 minutes. This non-controlling dialogue answers the six universal patient questions concerning Chiropractic care and through education empowers your new patients to choose the course of care they feel is right for them. No more “hard selling,” seduction or the feeling that you must convince the patient. Using chiropractic marketing techniques helps educate your new patients. This non confrontational presentation is from the heart and patients always respond when they know you care.
Doctor’s program will show you
- How to make a lasting impression during the patient exam
- How to deliver a concise report in 5 minutes without selling and get enrollment, not just compliance
- How to inspire a referral without feeling like you are selling
- How to eliminate patient confrontations and handle any patient objection easily
- How to attract a steady stream of new patients who want to be in your office
Career training for today’s Chiropractic Technicians will teach them:
- How to become a leader who commands authority in and out of the office
- How to be an integral part of the new patient experience
- How to take charge of the financial discussions
- How to build synergy at the office and at home
- How to market yourself as a Chiropractor who educates as well as heals
- Personal growth and empowerment
November 8, 2008
Chicago, IL
For registration information click here.