We bought a Brican education system 9 years ago. We have a 42" Plazama monitor in the reception area connected to a computer with thousands of pictures and messages on it. We are very likely going to move our office a short distance and I'm feeling like the Brican system is a bit passe' and the images and info a bit dated. I won't be putting it up again but I still like the idea of maybe a 28-32" flat screen (Not so obtrusive and easier for placement). I know we can buy individual DVD's pre-programed with health and chiro messages or even make up our own. I am not attempting to abdicate (yes, I said that) my role of educating my patients, rather supplementing it and, from previous experience with the Brican, encouraging conversation and questions. Thots, recommendations on DVD' series, etc?
Patient Education (Flat screen) in Reception area
(25 posts) (12 voices)-
We picked up 30 episodes of the TV series Flipper last weekend at Cracker Barrel. The kids loved it and I can't wait to watch. We were abdicating the role of entertaining our children on a 9+ hour drive. :) How much of a rotation could you have before it is white noise to most patients that have seen it before or were not interested in the first place. I think the white board idea sounds easier and cheaper. That way you are forced to come up with a topic of the moment and they can choose to engage in that conversation. A past eye doctor had a system like you described and I just wanted to read Sports Illustrated. It mildly annoyed me in the background. I am not high theoretical, so if it does not benefit something I am going to do directly then I want to spend my time the way I choose. I had already abdicated the responsibility of knowing about eye health to the doctor I was going to see. I didn't care about the details enough to watch eye ball TV. I never noticed anyone else watching either. Tehy were chasing their kids or on their smartphones, etc. Just my take.
Posted 1 year ago # -
I used to have Brian and it is a bit antiquated. We now use chironet tv and it's is superior in its top a slides and visuals. It's also web based. You are not abdicating TeAching. It is one more tool to help get the message out. There are so many great chiro videos and health related videos to show. Check out health of the nation, an hbo series. You. An put o. Motivational topics as well. Do it all it keeps things interesting. Or watch flipper:)
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I've never used one, so can't really give much on experience with the systems. But wondering if our door to door times are really where they should be, do the patients really have time to watch it anyway? And along the lines of Dr. Perron's wise words... Wouldn't it be better to have a lovely staff person available to interact with them during any time that they may be waiting (should they choose to want to interact)? Or better yet... in our crazy hectic world of over stimulation from computers, tvs, iphones, etc.... wouldn't it be nice to have an environment where they could just sit and "be" for a couple minutes?
Food for thot.Posted 1 year ago # -
Anonymous
UnregisteredMy doctor's office has two TVs in the waiting room. One is the news (that is unhealthy) and the other is non stop drug propaganda (substitute chiropractic???). I want to read and, even if I could escape the sight (difficult), the sound is always on and unavoidable. I really dislike it. Then there's the TV on top of the gas pump (Sunoco) and the computer screen giving tidbits of stupid info in the elevator so that we shouldn't (shudder) see the other people on the elevator. I'd like a less than ten minute experience in the haven of your office space, my book or staring at that beautiful picture on your wall. Maybe admiring the beautiful plants and maybe even People magazine. But not more vid crap thank you.
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Send them my way Dr. Bernath :) I'd like to say that I think the intent behind this is more important than whether or not you should have a tv up. If your intent is to have it as a distraction, then it's probably not the best idea. Think about what it's like to have so much information flashing across that screen all the time, and the messages it sends to patients. If it were me, my impression is that it's because I should expect to spend a lot of time there because I need something to keep my attention because no one else there will pay me any attention. On the other hand, if you have it in place already, it could easily be used no differently than what you would use the white board for. Rather then some pre-designed information someone else has, have it something specific that you might want to peak some interesting dialogue about.
Posted 1 year ago # -
Well let's not go crazy. Those vids were just me getting my feet a little moist into the whole apple scene. Now if someone were so generous to donate me an airbook, I certainly wouldn't say no and it would probably increase my learning curve onto the dark side :) I would imagine wireless wouldn't display as well, as I'm sure the max resolution probably isn't where you might want it to be. Plus it depends on the resolution max of your tv.
Posted 1 year ago # -
This is great stuff. As you can see we are getting views all over the spectrum. It's helping me formulate. Zach, I hear you with giving people a sensory break, and George your thinking is similar to mine. I have no sound on when I run the video and people do have the option of not looking at a screen. My spin on reading material in the office is I'm only going to have something that informs, educates or makes you laugh. No magazines, they're all full of drug ads. I have Chicken Soup for the Chiropractic Soul, our patient testimonial book, kids books, a modern, easy to read version of the Bible and the two most popular: brain teaser/optical illusion books and The Far Side.
Bernath, I like your idea about the nature videos. I like nature photography, so I'm thinking along the lines of beautiful pictures as well as smiling faces of some children with only an occasional slide about health and chiropractic. And certainly my staff is talking up the same thing and can comment on the slide which can be the topic of the day. Our door to door time is usually in the 10-15 min range so the pts are not spending much time in the reception area. Thanks for the input so far.Posted 1 year ago # -
chironet.tv and brican have no sound. i have 8 screens in my office that show it. people who watch it love it. those who dont. dont. i designed my office for me. how id like flow. what i think a chiro office should feel like. if im happy most likely the patient will be happy. i just do what makes sense. when it no longer seems efficient and effective then NEXT. by the way thats exactly what our patients do as well. you cant be everything to everyone. like chris, i used to show lots of fun videos then i got bored...NEXT
Posted 1 year ago # -
Anonymous
UnregisteredGeorge (or anyone else), do you have a specific link to chironet.tv? When I search for it, I get redirected to a medical outcomes site. I don't know anything about either that or brican so, if you could direct me as to how to educate myself, I'd be obliged. You guys are letting me see this issue from a different perspective and I love your attitude about it George. It's my office, if I like it, then the people who most resonate with my vibe will probably also like it too and the rest can look another direction and still like the place anyway (if I may paraphrase).
Alan, even I don't keep a bible in my office (at least not in the waiting room and you did get a look at my attire in SD didn't you?). Chiro propaganda/education is one thing but might this not push peoples' buttons who are not into that avenue of spirituality or who "have issues" around religion? I once posted the word G'd on here and pushed quite a few buttons and the people who hang out here are all pretty enlightened. Hmmmm... come to think of it, perhaps this rant of mine is just my own pushed buttons. Oh well, I'll post it anyway.Posted 1 year ago # -
To each their own and it is based on what we are trying to influence. Chiropractic care, religion? That is a very personal choice and would not knock anyone for promoting religion. My personal mode is to try and I mean try :) to lead by example. Not much different than a prophet centered practice and the results that that approach typically achieves. The guy standing on the street corner preaching does not get alot of followers either and it has nothing to do with the message necessarily. So my take is that if I can influence more people then that is the best approach for me. Kind of like the Jets new QB. :) Personal choices, just reflect on best approach for results desired like anything else.
Posted 1 year ago # -
I would like to lighten-up this discussion before things go to far. I like to keep Playboy and Penthouse magazines in my reception area for my high Theoretical patients who enjoy them for the articles. :) I'm not sure if I'm read for the videos though. :)
Posted 1 year ago # -
Hi Zack. sorry it is chirotvnetwork.com its better then brican (i have used both) did i ever tell you that GOD loves me best? he told me:) the elevator wont go up or down if you don't push buttons
Posted 1 year ago # -
This is an interesting discussion. On one hand, we are creating OUR business vision of what we want our practices to be. We are also attempting to make chiropractic for the masses. So are you wanting to attract a bunch of people like you? If so, then that is fine, it is your practice. Honestly we'll never be able to satisfy everyone and someone will not like something and leave. Ultimately it always comes back to WHY are you choosing to do something. I guess I would just ask yourself why you want this and what are you hoping to accomplish? Is it for atmosphere, education, distraction? Just a thought, always ask why and how will it better serve your patients. I always assumed TVs were placed in waiting areas because they distracted people from the waiting. When we opened our doors we had one and it served that purpose. But since changing our systems with DCM we chose to take them out, because people aren't waiting. Great discussion.
Posted 1 year ago # -
Anonymous
UnregisteredThank you George and, by the way, I didn't know that G'd was my mother. She's the one that taught me how to push those buttons. And by the way, the first time I saw a Playboy I thought I saw G'd. OK, yes, I apologize for the blasphemin'.
Dr. Kelli, thank you. With TVs or without, your reason for that decision is the key. If you get to the true essence of the why? then most likely the with/without TV conundrum will likely fall away. I like that "no waiting" is your final answer to that conundrum. That's both a why and a fulfillment of vision.Posted 1 year ago # -
thanks drkelli for proving my point. its all about the why and all about me. 1. it allows for an atmosphere of high tech which works well with balancing my spa like atmophere. 2. it is really educational and if i see 175 people in a day and 1 makes a comment on something they learned, then i am reaching that 2.5% that want it. i usually get several comments a day. In my book shelf i have books and articles about vaccines, nutrition kids etc. its also there for that 2.5%. same goes for all my testimonials and pictures etc. I feel like i have something for everyone. and yes, i want to attract people exactly like me...LIVING...its my only requirement
Posted 1 year ago # -
Thanks for all the good ideas Dr. Khoury. And Dr. Kelli, very well said. My hang up was with the auditory which is not optional. But Dr. Khoury opened my eyes to the fact that apparently it can stream non-auditory info and that would make much more sense to me. Look if you want and ignore if you want. King of like books on a shelf come and grab one or play Angry Birds on your phone. Nothing forced but yet available as an option when they are not likely to be given the same informational options anywhere else. At least not as readily.
Posted 1 year ago # -
Yes Zack, I did get a look at your attire in SD but the fact that you are a Gaucho from Argentina should have no bearing on this. ;-) I have had a Bible in my reception area for many years and no one (to my knowledge) has been offended by it. The reality is I've probably had more people offended by the Far Side cartoons. Suffice it to say, our office is a reflection of us in visual material, books, magazines, pictures, brochures, videos, carpeting (OK, some of you need to get rid of the orange shag carpet), wall colors, how we dress, etc. and that is who or what we attract. Like George was saying you're reaching the 2 1/2% who want it. Some things might offend. Rich, the Playboy belongs in the bathroom not the reception area.
On a slightly different skew, I guess I would ask, "Does your office reflect who you are? Walk through your office with a different set of eyes and SEE if what you SEE is congruent with who you are. We spend a good deal of our time there, we should enjoy it and be proud of it.
For such a simple topic we have had a great discussion.Posted 1 year ago # -
Alan,
Love what you said about our offices being a reflection of us. Exactly! ...and...not EVERYONE is going to like us and that's okay! Ultimately it's your choice what you want to put out there/reflect.
My take on all of this is to walk through your office just as Alan suggested and ask how it feels... Is it tacky? Warm? Inviting? 1980's or 2012? Is it loud, what's the energy like?
For us, we did invest in Brican many years ago. We still use it and for the 1% that people catch, it sparks conversation and people say, "I didn't know that". For us it's an easy tool for education, sparking conversation. There is no audio so it's a choice whether the patient looks at it or not. The flat screen looks professional, reflects that we are with the times, with a modern office. We also have the daily newspaper and testimonials. No other magazines, as they are only filled with drug ads....
I say if you have it, use it!Posted 1 year ago # -
Also...music for me is moving. Good hearty, healthy, inspiring music (that makes you want to MOVE)! It's good for the soul! We like upbeat, fun music playing in the background... we notice what it does for the energy of everyone in the office.
In the mornings before patients arrive, we crank it up (either with type of music or volume) a bit to get the day started, a great way to start the day!
Once again...your preference though! Has to be AUTHENTIC for YOU!Posted 1 year ago # -
Dr. Shannon, examples of music you use in the office? I also like music in the office and what it does for our energy, but have difficulty knowing exactly what to play. We tried spa/relaxation music for awhile but find while it's relaxing to patients, it puts us to sleep. The only magazines we allow in the office are Pathways (ICPA), Runners world (drug ads removed), and Inside Columbia (a popular local mag).
Posted 1 year ago #
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