The Law of Fair Exchange always applies in the long run. Sure a COW here and there but that is for a sampling not the entire dinner. I believe that it is as important for the patient to pay as it is for us to get paid. If prices are "right" and it is a "fair" exchange, then I believe money disappears from the equation, although I can obviously only speak for myself. But I really don't think about money during patient time. So ideally, you are not thinking about money therefore you have freed up that RAM to focus on the patient's needs. The patient is expecting to pay so as long as it is a "fair" fee then that also should become autopilot for them, in most cases. That is what I see the goal to be, no one thinking about it regularly, just a part of the expected part of the process. If you are charging way too little or giving things away regularly then they will wonder why. And so charging too little can become just as big of a mental block to the patient as charging too much. Since a confused mind says "No", that is how money can create "confusion" and impede their receiving the care they need.
Last you can't give if you don't have and I know you know all this but... how do you donate anything if you are the one that needs the donations? What is the best way to truly care for the people of our communities? To have a thriving stable business that regardless of external circumstances can continue to be there for them to serve them even if their situation is not as cheery at that moment. We can be the ones that keep them in better spirits by lightening their "load" a bit and maybe their interview for a job goes better? We are all in a position to influence our economic situations more than most, we are all fortunate. If we do not make the most of that potential through serving as many as we possibly can, that begins with our own thoughts and actions before the first patient even shows up, then that is the only potential disservice I see us being able to make. So for me "selfless" is working out even if I don't feel like it, getting my arse out of bed in the morning to consistently work "on" my business before everyone else is even awake. Choosing a helathier lunch and breakfast, and so on and so on. All of these things are "selfless" because it is the intent behind all the little things. Our "Why?" That is why the "Why?" needs to be selfless.
What say you?