Michael E. Gerber & Dr. Frank Sovinsky, co-authors of “The E-Myth Chiropractor, Why Most Chiropractic Practices Don’t Work and What to Do about It,” discuss the triad of a successful chiropractic business - the entrepreneur, the business owner and the chiropractor.

Make plans for our chiropractic seminar in March.  Dr. Frank Sovinsky will be sharing much of what he and Michael Geber discussed and teach you how to let the entrepreneur lead your business to the success you dream of. Come bridge the gap between where you are and where you want to be March 23 & 24 at DC Mentors’ Revive seminar.

Hello I’m Dr. Frank Sovinsky and welcome toDC Mentors v-blog.  For chiropractors, business as usual is dead and, in my opinion, good riddance.  We are now free to move about this cabin of success in a whole other way.  That means we’re not subjected to having to prove what we’re doing for a patient every time.  We need to improve what we do with that patient and then improve their lives.  We get to sit back and lose all of our entitlements and get back to the thing that made us amazing in the beginning which was to create value with every patient, to be value-able, to give them more in exchange than anybody else can.  Giving them hope with a plan called Chiropractic, a way to restore and revitalize themselves so when I say the business of Chiropractic is dead, I mean the old way is dead.  That means that you’re free to create a business that actually works for you and your patients not for some other entity.  So don’t try to readjust to the old way, it will keep you in an old mindset and you will not make it.  Chiropractic business as usual is dead.  Give our website a peek, www.dcmentors.com, look at DC Mentors’ processes, look at the people, have conversations on DC Mentors’ forum.  I think you’ll agree that it’s time for a new plan for you and we have it.

I’m Dr. Frank Sovinsky and welcome to DC Mentors V-blog.

I want to share with you the idea of managing your practice.  You know 25 years ago Michael Gerber introduced the idea of the E-Myth and revolutionized small businesses.  Well today we have The E-Myth Chiropractor that I co-authored with Michael E. Gerber.  The E-Myth Chiropractor says that most chiropractic practices don’t work but there is a solution.

I want to teach you something about the whirlwind of practice today.  Sometimes you get caught in people, caught in time, you don’t have enough people or the right people, or the right time.  Step back and you start to look at chiropractic business as managing the work that needs to be done, managing the time.  In other words, manage the clock because it’s very important.  Time equals life to people.

Then you manage the space, the office space, the flow of the office.  We think that small is the new big, meaning we want to keep your overhead under your feet.  So don’t look at management as managing people but managing the processes, managing the things that you can actually grab ahold of and take this whirlwind and make it spin the direction you want  it to and don’t be driven by it or let it spin you.

We want you to be compelled to make a great chiropractic business not be propelled down into the ground, not consumed by it.

The E-Myth Chiropractor, give it a read.

Hi I’m Dr. Frank Sovinsky and welcome to another DC Mentors V-blog.

I’m here with world famous author, Dr. Nathan Unruh.   It’s an awesome book, “Building a Better You.” I read it already.  And you say there’s going to be a new title for it and picture on it, but the 7 Pillars of Wellness.  Is there a website our viewers can go to?

Dr. Unruh – Envive your life.  enviveonline.com

Dr. Sovinsky – OK, cool.  So, I want to carry on with the conversation we were having last time.  That conversation is – we’re not dooming and glooming.  What we’re saying is, “Have you considered that some things are coming down?”  I think, on a break, someone was asking if the medical home will be a good thing or a bad thing, do we know?

Dr. Unruh – I don’t think we do and I think that if it does show up, do you want to risk the fact that it could be a bad thing?

Dr. Sovinsky – Can you afford not to pay attention?

Dr. Unruh – Right.  If it is a bad thing, which it very well could be, is your business going to be viable?

Dr. Sovinsky – So if we’re not being politically correct right now, let’s just say you’re the expert, OK?  Because as Dr. Douglas Sea says what he’s an expert in is his own opinion.  So in your own opinion, when you’re steering your practice right now, as you look at what you’re going to do with your business, what is your prediction?  Is this a good thing for your business?

Dr. Unruh – I don’t think so.  I’m not willing to take that risk with my business.

Dr. Sovinsky – That’s what it comes down to because I know you have to do the political things.  And that’s why I’m saying, “Seriously, let’s talk.”  That’s the thing when we’re with Chiropractors,  and what’s this naked thing you were talking about it?   Talking about the naked, what was that concept of just really being real?

Dr. Unruh – It comes from a book written by Patrick Lencioni called “Getting Naked”  – awesome book.  Being vulnerable.  You can’t get anywhere in conversations or making new decisions if you’re not vulnerable where you currently are and where you also want to go.  Not that you ever have all the right answers but you have to be vulnerable with what’s going on.

Dr. Sovinsky We just want you to take a break,  not trying to use fear, but just say, “Wake up. See some things going on.”  The getting naked part is in the book I penned a few years ago, “Life: The Manual, When the Pursuit of Happiness Makes You Miserable.”  One of the things I had people do when they’re taking themselves so seriously is to stand in front of a full length mirror and do jumping jacks naked.   In our profession we’re kind of in this cocoon of not thinking about the future, “I just have to go in there and pay the bills today.”  It’s the mindset we describe in “The E-Myth Chiropractor” as one of the employee. “I’ve got to go in there and I just got to do it, do it, and do it all the time.”  So your mindset now as a visionary is you’re cleaning up your business model because you see insurance companies and government cleaning up a healthcare delivery model.  Any advice for this chiropractic profession?

Dr. Unruh – Your business model has to be able to survive no matter what the environment is from government to the third party reimbursement system, can your chiropractic business survive without those?

Dr. Sovinsky –  I just want to make sure viewers know what we mean when we talk about the word affordable healthcare. Is affordable to the patient the $15.00 adjustment for everybody, or the family plan where the people are getting the prepays or what do you see as that key piece of a viable chiropractic business model, what is the economic engine of a practice because if you don’t sustain the economic engine you don’t have a business to transform the society or your patients.  What do you see when I say affordable?

Dr. Unruh – Affordable in that everybody can access it, not give it away, not come from the standpoint of a poverty complex or scarcity complex where you just have to give everything away.  Affordable is a fair fee for great service that’s going to be delivered in such a way that you can serve more and more people.

Dr. Sovinsky – So let me say affordable to most because there are viewers saying, “But I see this one family of 6 and they don’t have a job. . .”   I’m just saying affordable to most, profitable enough to you to sustain your vision, your mission and your purpose in your life.  Would you buy that one?

Dr. Unruh – I would.

Dr. Sovinsky – OK, so you’re switching your model?

Dr. Unruh – Yes, I’m switching but I think by switching some things it’s going to make it stronger.

Dr. Sovinsky – Envive

Dr. Unruh – Yes

Dr. Sovinsky – Alright, nice thanks!