Hi I’m Dr. Frank Sovinsky and welcome to another DC Mentors V-blog.

I’m here with world famous author, Dr. Nathan Unruh.   It’s an awesome book, “Building a Better You.” I read it already.  And you say there’s going to be a new title for it and picture on it, but the 7 Pillars of Wellness.  Is there a website our viewers can go to?

Dr. Unruh – Envive your life.  enviveonline.com

Dr. Sovinsky – OK, cool.  So, I want to carry on with the conversation we were having last time.  That conversation is – we’re not dooming and glooming.  What we’re saying is, “Have you considered that some things are coming down?”  I think, on a break, someone was asking if the medical home will be a good thing or a bad thing, do we know?

Dr. Unruh – I don’t think we do and I think that if it does show up, do you want to risk the fact that it could be a bad thing?

Dr. Sovinsky – Can you afford not to pay attention?

Dr. Unruh – Right.  If it is a bad thing, which it very well could be, is your business going to be viable?

Dr. Sovinsky – So if we’re not being politically correct right now, let’s just say you’re the expert, OK?  Because as Dr. Douglas Sea says what he’s an expert in is his own opinion.  So in your own opinion, when you’re steering your practice right now, as you look at what you’re going to do with your business, what is your prediction?  Is this a good thing for your business?

Dr. Unruh – I don’t think so.  I’m not willing to take that risk with my business.

Dr. Sovinsky – That’s what it comes down to because I know you have to do the political things.  And that’s why I’m saying, “Seriously, let’s talk.”  That’s the thing when we’re with Chiropractors,  and what’s this naked thing you were talking about it?   Talking about the naked, what was that concept of just really being real?

Dr. Unruh – It comes from a book written by Patrick Lencioni called “Getting Naked”  – awesome book.  Being vulnerable.  You can’t get anywhere in conversations or making new decisions if you’re not vulnerable where you currently are and where you also want to go.  Not that you ever have all the right answers but you have to be vulnerable with what’s going on.

Dr. Sovinsky We just want you to take a break,  not trying to use fear, but just say, “Wake up. See some things going on.”  The getting naked part is in the book I penned a few years ago, “Life: The Manual, When the Pursuit of Happiness Makes You Miserable.”  One of the things I had people do when they’re taking themselves so seriously is to stand in front of a full length mirror and do jumping jacks naked.   In our profession we’re kind of in this cocoon of not thinking about the future, “I just have to go in there and pay the bills today.”  It’s the mindset we describe in “The E-Myth Chiropractor” as one of the employee. “I’ve got to go in there and I just got to do it, do it, and do it all the time.”  So your mindset now as a visionary is you’re cleaning up your business model because you see insurance companies and government cleaning up a healthcare delivery model.  Any advice for this chiropractic profession?

Dr. Unruh – Your business model has to be able to survive no matter what the environment is from government to the third party reimbursement system, can your chiropractic business survive without those?

Dr. Sovinsky –  I just want to make sure viewers know what we mean when we talk about the word affordable healthcare. Is affordable to the patient the $15.00 adjustment for everybody, or the family plan where the people are getting the prepays or what do you see as that key piece of a viable chiropractic business model, what is the economic engine of a practice because if you don’t sustain the economic engine you don’t have a business to transform the society or your patients.  What do you see when I say affordable?

Dr. Unruh – Affordable in that everybody can access it, not give it away, not come from the standpoint of a poverty complex or scarcity complex where you just have to give everything away.  Affordable is a fair fee for great service that’s going to be delivered in such a way that you can serve more and more people.

Dr. Sovinsky – So let me say affordable to most because there are viewers saying, “But I see this one family of 6 and they don’t have a job. . .”   I’m just saying affordable to most, profitable enough to you to sustain your vision, your mission and your purpose in your life.  Would you buy that one?

Dr. Unruh – I would.

Dr. Sovinsky – OK, so you’re switching your model?

Dr. Unruh – Yes, I’m switching but I think by switching some things it’s going to make it stronger.

Dr. Sovinsky – Envive

Dr. Unruh – Yes

Dr. Sovinsky – Alright, nice thanks!