The Fun Factor, Episode #122
One of the things we talked about at the Revive chiropractic seminar this time last year was building a Code of Honor in our offices, a benchmark or a system that we’re all going to live by and operate under.
This is our Code of Honor that we always operated in our office. This was our mantra. And what it says is, “We can never be too busy, too inefficient, too tired, too distracted, too understaffed, too doctor centered, too staff centered, too anything to see one more patient.” So at our peak capacity of 744 patients in a week in one office with one chiropractor and three chiropractic assistants we never turned anyone away, whether they were a new patient or an existing patient, whatever the case was. Waiting list practice is an enigma. It is a doctor centered practice and is an abomination to taking care of your patients. If you’ve got your own stuff in the way you’re not serving your patients. My opinion. We called it the terrible toos.
A key element of chiropractic practice success for me was having a little fun. We call it serious fun because there’s something very serious about what we do. As soon we put our hands on a patient we’ve entered into a sacred bond with that patient. Chiropractic techs, do not interrupt your doctor when s/he is with a patient. There’s nothing that is so important or so pressing that he or she needs to be interrupted with to ask a question until they’ve completed that circle of influence with that patient. If the office is on fire let him finish his job, her job. Don’t worry about it, it’s only going to take a couple of minutes. Don’t interrupt them to ask about when you need to schedule an appointment for somebody or the x-ray supplies need to ordered.
It’s a sacred bond, but it still can be serious and it can still be very fun and enjoyable. I took this so serious when I was in the growth stage of my practice that I coined my own lexicon. I called it the “fun factor.” Everything I did had an element of fun in it. This activity that I’m entering into, what’s the fun factor of this event? Is it a 6, is it an 8, is it an 11? I went so far as creating a fun account, not the fun accounts in the Seven Accounts System from Brain Spa,but an actual fun account that when I was having too much fun one day, seeing a lot of people, I mentally took a step back and said, “I better make a deposit into my fun account because I’m having to dang much fun today. I might not have enough tomorrow and I can withdraw that fun tomorrow.”
Just change the whole game. Some of you have no fun in practice and you wonder why people don’t come and see you. It’s because you’re so stoic, you’re so serious, you look like you’ve been baptized in lemon juice and you don’t understand that people don’t want that in their life. They want to have a little fun.