How Congruent Are Your Practice Goals? Episode #126
When you’re setting goals for your chiropractic business make sure your goals are congruent. We have chiropractic coaching clients that say I want to see 400 people a week. I say, “OK, how do you do that?” Well, this afternoon we’re going to talk about what we call the 2.5 hour rule, so I’m not going to go into all the mechanics of it but when I say congruent goals I mean your goal has to be aligned with your philosophy and your belief system.
You say you’re going to see 400 patients a week, the logical mind says I’m going to see 90 on Monday, 90 on Tuesday, 90 on Wednesday, 90 on Thursday and that it’s going to be disbursed evenly throughout the week. It doesn’t work that way.
In order to see 400 patient visits in a week you have to be able to see about 125 on a Monday and about 110 Friday and about 100 Wednesday and about 40 or 50 on Tuesday’s and Thursday’s. It never figures out exactly the way we like it.
I had this conversation a few months ago with a client – I want to see 400 people a week. Well then you have to do this, this and this. You have to have your new patient numbers match your retention numbers and all of those things have to work and then we have the fine print. And he says, “Well, I don’t want to give up my ten minute adjustment time.” Seriously? We just had this conversation about your goals and you’re telling me that you need to spend 10 to 15 minutes with every patient, can you do math? This is easy 60 minutes in an hour, 15 minute adjustment that’s 4 patients an hour, that’s all you can see an hour and you want to see 400 people a week. You don’t have 400 hours in a week. You have to have congruent goals.
So when you’re setting goals for your chiropractic business or setting your practice markers make sure the math works otherwise you’re deceiving yourself and you will never attain what you say you want to attain.