The E-Myth Chiropractor: Why Most Chiropractic Practices Don’t Work and What to Do about It

Running a successful chiropractic practice is a juggling act. You need expertise in clinical care to provide services to your patients. You also need the know-how to run a small business. You’ve probably been well prepared by your education and experience for the technical ins and outs of chiropractic practice. Yet what training has prepared you to run a business?

The E-Myth Chiropractor fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice’s performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving chiropractic business.

Combining the wisdom of renowned business development expert Michael E. Gerber and the chiropractic expertise of Dr. Frank Sovinsky, DC, The E-Myth Chiropractor equips you to:

  • Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines
  • Transform yourself from a successful chiropractic technician (chiropractor) into a successful chiropractor-manager-entrepreneur
  • Rethink your practice, shifting from tactical thinking (working “in” your business) to strategic thinking (working “on” your business)
  • Stop trading time for dollars
  • Manage those processes through which people get things done, which becomes your Management System - for everything you do
  • Implement innovative systems to produce consistent results as your practice grows
  • Take the sanctity of time seriously, blocking time for entrepreneurial work
  • Create the story about your practice; this story becomes the heart of your practice

Leading a chiropractic practice can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems chiropractors at large firms don’t seem to face. The E-Myth Chiropractor offers you a road map to create a chiropractic business that’s self-sufficient, growing, and highly profitable. Take your business to levels you didn’t think possible with this unique guide!


One of my prized possessions is a 1986 first edition hardbound copy of The E-Myth. Now it is joined by this volume, which successfully adapts the time-tested E-Myth principles for the chiropractor and chiropractic practice. Most chiropractors want a practice, but discover that it’s a small business. Congratulations for providing a roadmap for integrating the Practitioner’s Brain with the Business Brain!

-WILLIAM D. ESTEB, Patient Media, Colorado Springs, CO

I love The E-Myth Chiropractor! Michael E. Gerber and Dr. Frank Sovinsky have partnered to share their wisdom in this informative how -to book. Their wisdom is a blend of intellectual knowledge and life experience, plus reflection on what works. A must –have in every DC’s library.

The E-Myth Chiropractor holds keys to open the door to success in your practice and fulfillment in your life. All you have to do is open, turn the page, read, and apply.

-Dr. LIZ ANDERSON-PEACOCK, BSc, DC, DICCP; CEO, Girls Gals Gurus Inc.; author of Pearls of Wisdom: Pure and Powerful

This is a must read for all Chiropractors, no matter what age you are or what stage you are at in your career. The book covers many areas of practice. One of the most interesting for me was managing a staff, which the book says is impossible. However, the authors do tell you how to manage the process, which is possible. This book will take a real burden off the doctor and let him or her do what he or she does best, which is getting people well.

-ARLAN W.FUHR, D. C. Co-founder and CEO, Activator Methods International

I just finished reading The E-Myth Chiropractor and the one word that came to my mind was “refreshing.” The book IS refreshing in the sense that it offers forthright honesty and a consistently ethical approach regarding concepts about the “business of the business,” which is developing a successful chiropractic practice. To any doctor who wants to grow his/her practice from the ground up, this books is the "miracle grow" for your practice. Throughout the book, in each and every chapter is a gem of knowledge polished brightly by years of experience and finely tuned with advice that is ethical and relevant. The E-Myth Chiropractor is a well organized guide and a must-read for anyone who wants to begin to work “on” his or her practice.”

-LOUIS SPORTELLI, DC, Practitioner

"Finally, a book that is full of wisdom and a must-read for all practicing chiropractors. Do not just recommend this book; buy it, and give it to those you care about.

-BILL J. BONNSTETTER, Founder and chairman of the board, Target Training International, and TTI Performance Systems, Ltd.; author of If Knew Then What I Know Now

This is a must read book for all Chiropractors out there. Despite our best intentions our profession is simply not making the huge impact on our society that it could and should! Well this book will help correct this and will inevitably change the future of chiropractic. This book offers Hope with a Plan. And unlike so many of the quick fix, unethical practice management books and "gurus" out there, finally here is something that offers real advice to help you build the practice of your dreams - one that is patient centered and patient focused. One that will have longevity! The brutal reality is that there are no short cuts to success! Between the 2 authors they manage to identify all the major pitfalls in practice and outline strategies necessary to combat these problems. They do it in a very simple and articulate way, discussing both the theory and the practical steps! Buy it today!

-Dr. Ed

As an entrepreneur, I have been a big "E-Myth" and Michael Gerber fan for years. Great idea to specialize! I've found Gerber's insight and perspective on small businesses and their pitfalls to be spot on. Breaking the concept down into specifics with Dr. Sovinsky as a chiropractor magnifies the relevance for ALL chiropractors. Dr. Sovinsky clearly has an understanding of our profession and the challenges we face as business owners trying desperately to balance having a life while running a business. I thoroughly enjoyed his message which left me inspired and extremely empowered to create the impactful business I envisioned years ago. This is a must read for any chiropractor or student. It's clear to see that being an outstanding clinician isn't enough - it's essential to master sound business systems that simplify customer/client contact and accessibility.

The takeaway: You will find NO gimmicks or questionable strategies here - just clean, sound action steps to BE a better you, build a better business and to see your business differently than you ever have. Taking great care of patient's, having more fun doing what you love, and having more fulfilling relationships with family and your finances means you WIN! Good reading-

Our profession needs this message!!

- Wade E. Anunson, DC

A brilliant book from two of the most brilliant minds in their respective fields. Dr. Sovinsky and Michael Gerber combine their expertise to provide a long overdue approach to creating a successful chiropractic business without the hardsell and gimmicks that plague our profession. I love the authenticity, simplicity and integrity this book provides and encourages in its strategies. Most of all, I really love the fact that creating a great practice doesn't mean giving up a life. In fact, a great life and business are really inseparable using the E-Myth approach.

Congratulations to Dr. Sovinsky and Mr. Gerber for creating a book that will not only help Chiropractors, but will surely change the Chiropractic profession!

-Sean Orr, DC

As a "seasoned" doctor with over 30 years in practice, I can honestly say that this book should be in EVERY Chiropractors personal library. Dr Sovinsky and Michael Gerber show the way to developing a successful/ethical practice.
Do not delay. Order this book today and share the gift of Chiropractic to the world!

-Dr.Jeffrey C. Mackey,DC, FACO, FICC

"After reading the E-Myth Chiropractor, and then going through and reading it again with more focus. A few things stood out. I have heard Michael Gerber's explanation of McDonalds many times in the past from him and from other business Gurus but I never really thought how it could truly work in a chiropractic office. I have always worked with the thought that a chiropractic office ran on the personal energy of the Chiropractor. The reason that certain chiropractors were more successful than others was because their personalities trumped their business acumen (Of course, I know that not to be true now). A big take away for me was to create a business that is worth selling, even if you don't plan on selling. But, realistically we are all going to have to leave it sooner or later. As Dr. Sovinsky says in the book, why not make it on our terms."

-Rich Sadowski D.C.

No doubt...if I were to give one book to any student graduating from Chiropractic College it would be this one. I only wish I had it when I graduated....I'd be much further ahead. I can virtually guarantee that if you follow the principles and steps laid out in this book (with a little guidance and mentorship along the way) you will make that massive student debt disappear so fast, it will spin your head.....and then you can live the life you dreamed of....on your terms....with your own legacy. And I haven't even told you the best part yet....the truly more fulfilling reason to build the practice of your dreams. The PATIENTS, the PEOPLE you serve! A stress-free practice and life means you serve for the right reasons and in the most ethical way imagine. No gimmicks, no pressure....just providing an extraordinary experience, making them feel extraordinarily cared for.....isn't that why we became chiropractors in the first place?

-Jason Whittaker, DC

This is a how to manual for Chiropractors on the business of chiropractic and being a Chiropractic Entrepreneur. Mr. Gerber and Dr. Sovinsky break down the essentials of how a highly successful practice works, making it easy for all chiropractors, from early graduates to seasoned chiropractors, to obtain a successful, enjoyable, stress free and profit making business - without spending thousands of dollars in advertising, expensive equipment or consuming every waking hour of the doctor's time. Mr. Gerber brings principles necessary to be a succcessful entrepreneur, in any business, and Dr.Sovinsky shows how these principles are essential for a successful chiropractic business. If you are a chiropractor that wants more out of life and your business, this is the manual for you. Get two books (one for home and office) along with highlighters, because the informational nuggets are everywhere.

-Tad Roediger, D.C.

A Must Have for EVERY Chiropractor!
I was turned on to The E-Myth in Chiropractic school over fifteen years ago and many of the concepts have stuck with me during my time in practice. The challenge that is only now clear, after reading The E-Myth Chiropractor, was how to apply the great ideas and concepts described in The E-Myth to my chiropractic office since "Sarah's pie shop" was the backdrop for the application of these concepts in The E-Myth. Thankfully for us all, Dr. Sovinsky took on that challenge and with Michael Gerber's ingenuity to write books that illustrate the relevance and application to different specific professions, we now have a "Success Guide" to each of our practices. The book literally reads like a 'How To' manual but with the 'Why' behind the task. Without application, these great concepts remain just that, concepts. Now I am reinvigorated and equipped with the knowledge on how to take my business to greater heights.

In today's turbulent economic and unstable healthcare market it is necessary to take control of the direction of our practices and this book explains how to do just that. A customized business plan for about $20! This is a no brainer.