CATHY SOVINSKY'S ARTICLES
Read some of Cathy Sovinsky's articles.
Cathy Sovinsky's Articles
One Man's Attraction Is Another Man's Repulsion
By Cathy Sovinsky - 2007, AprilOnce people get to know you, see you around, have a few small talk sessions about the weather, observe your confidence and trustworthiness, THEN they'll actually ASK you for your opinion.
Lifetime Patients, But for Whose Lifetime
By Cathy Sovinsky - 2007, MarchI was absolutely shocked, and still am, when she told us that not only does she not get adjusted anymore, but her parents stopped as well after we sold the practice and so did her aunt and uncle.
The Right Stuff
By Cathy Sovinsky - 2007, FebruarySearching for a solution to a problem while assuming you already know the answer doesn't work. It's insane.
Losing "It"
By Cathy Sovinsky - 2007, JanuaryInternal Self Control is the ability to stay rational, objective and in control when you are faced with a stressful, emotional situation. Do you allow the external environment's stress levels to affect your internal levels?
Feeling the Vibes and Avoiding Them Like the Plague
By Cathy Sovinsky - 2006, NovemberWhat kind of attitude do you and your staff wear at the end of the day? Your service attitude needs to last until the last patient has left the building.
Hitchhiker's Guide to Practice
By Cathy Sovinsky - 2006, SeptemberI think most of have felt entitled at one time, some of us to greater degrees than others. Some have snapped out of it, some still don’t even know they’re doing it.
Urgency Emergency
By Cathy Sovinsky - 2006, JuneHow often do you ignore your own sense of urgency because you want everything perfect before you act? Not moving quickly, ignoring your sense of urgency, cost you time, money and oh, the energy you waste thinking about it!
Stick That in Your Pipe and Smoke It
By Cathy Sovinsky - 2006, AprilWhether it’s your spouse, a friend or your staff, make sure you acknowledge those who keep your bellows going.
Aware or a Square
By Cathy Sovinsky - 2006, FebruaryOpen up your peripheral senses. There may just be a ton more happening around you than you know.
Apples and Oranges, Tomatoes and Eggs
By Cathy Sovinsky - 2005, NovemberPatients come to your office because of a particular pain that they have. They want it gone. That’s what they came for. Give them what they want now and build a relationship before trying to introduce them to other offerings.
Dog-on-it
By Cathy Sovinsky - 2005, AugustOut of nowhere you get a “Request for X-rays” from the guy across town. How do you handle it? LET GO of the patients that left because if you keep holding on and stewing about it no one else will come in to replace them.
The Great Garlic Giveaway
By Cathy Sovinsky - 2005, JulyAre your fees clean? Do you have one fee for one service? Are you giving little (or maybe large) things away here and there that others may be observing? Be clean, be clear, be complete. Don’t give anyone an excuse not to come to you.
How Bad Do You Want It?
By Cathy Sovinsky - 2002, JuneYes, reaching for your full potential will cut into your couch time.