Our Story

Chiropractic Practice Management Groups: Not All the Same

We Are a Management Group for Chiropractors

DC Mentors was created by our clients. They told us that they did not fit into the “one size fits all” box that many chiropractic office management programs demand. Doctor after doctor told us that they had outgrown these programs both intellectually and emotionally. They wanted solutions not motivational rants, hope not hype, systems not sizzle.

Unfortunately many chiropractors still feel obligated to use techniques and patient scare tactics that are out of alignment with their principles and out of touch with contemporary business thinking. Yet because they have invested years and a great deal of money, they hold tight to the past and miss their chance at success. They can get so caught up in the desire to succeed that they may temporarily abandon who they are.

We see a chiropractic practice as a small business with huge earning potentials. But too often our egos are stroked by programs designed for corporate America. If you are going to reach your goals you can’t be confused about your role in a patient’s life. You can’t just stand by and allow ill-advised, anemic procedures to stick you in the swamp of mediocrity.

Your reputation is the greatest asset you have. People talk. We never want you to be compared to a car salesman who uses scripts to get what he wants. Business matured professionals like you can smell the sell and so can patients.

Chiropractic Office Management: DC Mentors Story

DC Mentors was birthed to illuminate the path of leaders who are driven to have their life make the statement, “My life stood for something.”

When we originally set out to redevelop our strategy for practice management, our quest for guidance left us bewildered by the dated material and hard sale rhetoric. We were unable and unwilling to blindly follow a self proclaimed guru or chiropractor management programs that are nothing more than new age brain washing. Deep down we sensed that we were not alone in our frustration.

We looked outside the biased view of our profession to gain a much needed perspective on chiropractic office management. This led to an insatiable appetite for the scientific disciplines of performance psychology, philosophy, and neuroscience.

After much trial and error a system was born that was so principled, so authentic, that we just had to share it with any one who would listen. As each client began to apply these principles in their life and chiropractic practice, they experienced the freedom that comes with exponential fiscal growth, the passion that comes with expressing authenticity, and a clarified purpose as a result of living a principle centered life.

Meet Your Chiropractic Consultants

Cathy Sovinsky

Cathy Sovinsky is the co-founder and CFO of DC Mentors LLC. She worked side by side with Dr. Frank in developing the systems that made Sovinsky Chiropractic the giant success that it was. Now she’s taken her organizational skills and love of technology and applied it to DC Mentors. Behind the scenes Cathy’s assisted in creating DC Mentors’ business systems and developed the online eLearning modules.She is a Certified Professional TriMetrix® HD Analyst and Certified Professional EQ Analyst and has conducted extensive research to determine the exact behaviors, values, attributes and competencies that a Chiropractic Entrepreneur must have in order to be successful. She conducts benchmarks for every position in a chiropractic business. Armed with this knowledge clients are able to hire the right people and develop them to their fullest potentials.

Cathy’s hugely popular articles are featured in DC Mentors’ monthly e-zines.

Dr. Douglas Sea

Dr. Douglas Sea is a senior coach, chiropractic consultant and a member of DC Mentors’ advisory board. He is also the author of the soon to be released book DC Money, a proven system that Chiropractors can use to improve their financial wellness while strengthening their relationships with their family.Born and raised in the Midwest, he attributes his Midwestern values as a key component of his success! Utilizing the principles he teaches in DC Money he was able to retire from a thriving practice at the age of 52. He now focuses on his belief that with proper mentoring and financial systemization all chiropractors should be as successful as they choose to be.

Dr. Cecile Thackeray

Dr. Cecile Thackeray is a senior coach and chiropractic consultant of DC Mentors’ Advisory Board. She is a graduate of Canadian Memorial Chiropractic College with a fellowship designation in pediatrics through the ICPA. By perfectly combining the elements of chiropractic practice, coaching, and motherhood, with attention to her personal interests and values, she has learned to give her utmost in all areas of her life. She has completed her chiropractor consultant training and certification in behavioral and values analysis. This, in combination with her experience lecturing and her strong intuition, will help to create and unfold the best you that you can be.

Ellen Culver

Ellen Culver, CPBA, is DC Mentors’ Director of Client Services. She embodies service excellence and is a fanatic about making your coaching experience fluid, fruitful and flawless.Ellen knows what it’s like to work in a chiropractic office, she has over three years of experience as an Exam Tech at Sovinsky Chiropractic. She’s assisted in well over 3500 chiropractic exams. When Dr. Sovinsky retired from practice and started coaching chiropractors, Ellen came along to serve a bigger vision.

She took hiatus from chiropractic for a few years in between and became a Deputy Sheriff, so don’t mess with her.

Ellen lives in Yuba City, CA with her husband, three dogs, a cat and a fish.

Our Founder, Dr. Frank Sovinsky, 1951-2014

Dr. Frank Sovinsky is a mentor, consultant, speaker and co-author of “The E-Myth Chiropractor: Why Most Chiropractic Practices Don’t Work and What to do About It.” As the CEO of DC Mentors, a leadership training and practice management company, he is committed to transforming the way chiropractors grow their practices in this new and challenging health care market. Dr. Sovinsky’s passion for chiropractic, genius for understanding human behavior and his business acumen are the foundation for DC Mentors’ patient centered practice model.

About Us

DC Mentors was birthed to illuminate the path of leaders who are driven to have their life make the statement, “My life stood for something.”

When we originally set out to redevelop our strategy for practice management, our quest for guidance left us bewildered by the dated material and hard sale rhetoric. We were unable and unwilling to blindly follow a self proclaimed guru or chiropractor management programs that are nothing more than new age brain washing. Deep down we sensed that we were not alone in our frustration.