You know what you just described reminded me of how you came about with DC Mentors, how it evolved, how the needs in our profession were exposed, where the patterns of needs kept showing up. You saw a need that you didn’t anticipate.
Dr. Sovinsky: My original inception of coaching was Chiropractic Mentoring Experience, which evolved with Dr. Cecile Thackeray and Dr. Douglas Sea into DC Mentors. And the combination of that, as far as a spearhead moment, is the conception and inception and inspiration and the alliance with Michael Gerber as a co-author and using the E-Myth principles saying here’s how they fit in chiropractic. Because chiropractic has some universals, but it also has some quirkiness because there are some strange and wonderful people in Chiropractic.
The evolution, for me, in the beginning with Chiropractic Mentoring Experience was an understanding that there are 3 relationships that shape the body and we talked about that in the book, “Life: The Manual, When the Pursuit of Happiness Makes You Miserable.” The three relationships are intertwined like a Venn diagram, the relationship we have with ourselves, the relationship we have with others, which includes the stakeholders we talked about in another session, and the relationship you have with your business and money.
I thought that everybody had chiropractic business systems. I was very naïve. I thought I’d work on the soft skills, the interpersonal skills and bring out the best and the discipline in them. And what I ended up finding is that not only were people without systems, but the systems they had were not so good. The systems they had were so ancient, the systems that they had only worked to a certain level of chiropractic practice. Then the evolution was, “We’re going to build and innovate systems for chiropractic business – not just say here’s the way I did it in business, here’s the way I practiced, but what’s working today. We are in a sense true management. We innovate, then we quantify what that is and then we orchestrate as a dynamic flux, based on principles but also current with what’s going on in the world today.
Dr. Wade Anunson: So, success, today, is being able to serve your community in such a way that we increase accessibility, we become more patient-centered with our business systems. We create them to truly serve an individual’s needs and allow more people access. We also have successful relationships, self, others and the world. We become better communicators with our communities, with other professionals, respecting the work they do, and not trying to duplicate that, staying within our confine of what we do best as chiropractors. It’s a neat package to hear all that tied in, which makes it a win, win, win. . . because now we want to be winning.
Dr. Sovinsky: All you do is what?
Dr. Wade Anunson: All we do is win, win, win, no matter what. It’s nice to have a system that really, really does recognize all the details and isn’t it heavy business, high agenda. It’s solid business, it’s smooth systems that serve everyone in it, the staff that runs it, the chiropractor that’s doing it, a business that’s not dependent on the chiropractor always doing it, doing it, doing it, and a consistent experience for your customers, clients, patients.
Dr. Sovinsky: It can get a little complex when you look at all those levels that you were talking about and a simple truth is of the E-Myth mindset is that your business is there to serve the community and, therefore, your business exists because it either serves a community in a way that’s extraordinary or it serves a community in a way that’s ordinary. Chiropractic business really has a natural growth process from infancy, for instance I took a table and I put it into an operatory at a dentist’s office when I start my business. That’s how my business started, that was an infant business. Then as it turned into adolescence, I said I need some other people, maybe to answer the phone, and to bill and collect and schedule. The natural progression would be for a business to reach maturity where the doctor is actually free of the business and choosing to either extend and expand with associates or expand it on an enterprise level and more about that in The E-Myth Chiropractor. There is this natural process: infancy, growth phase of adolescence, and growth phase of maturity, but most chiropractic practices, as most businesses, are locked in adolescence. There’s where the doctor is kicking and screaming, where the doctor is really frustrated. And that’s where most chiropractic practices continue their entire 42 year career, stuck in that adolescence. DC Mentors and The E-Myth Chiropractor are actually asking you to step back and ask, “What does my business need me to do?” Because if I solve that with a formula then it will allow my business to support me, then I allow my business to make me free. I become truly free of my business and that is a mature business. And if you’re free of your business you may still choose to be a chiropractor, and that’s great, or you may choose to have another expression of your creativity because we are natural creators.