Can you use a little positive news? Well, your wish is my command. I have some really good economic news to share with you, but first I have to put it into context. So please read on.
As many of you who follow us on Facebook know, last week Drs. Thackeray, Sea and Cathy and I were out of our offices attending a Target Training International conference. The theme of this year’s Winner’s Conference was, “Believe in Yourself and Rise Above the Rest.” Yours truly even had the honor of presenting a breakout session on successful business practices.
As a matter of introduction, Target Training International is the human behavior research and development company that has created a plethora of assessments that we use for your chiropractic coaching and staff hiring. We have been a “Value Added Associate” for over a decade now because this company is at the cutting edge of human development and they are driven by a higher purpose.
The people who attend this conference are business owners, they are coaches and many of them coach CEOs of major corporations internationally. Now when I say international, I mean TTI’s assessments are utilized by other thought leaders in over 50 countries and are written in 26 languages. They are really pushing the message of human potential to a whole new level of scalability. As they have taught us, if you know yourself then you can interact with others, then you can create with others and then you can make an impact on the world.
It is kind of fun attending a conference that is non-chiropractic every once in awhile just to see if chiropractors are really that different? I wonder now and again if we are the only ones who have been turned off by platform salesmen, corporate greed or negatively affected by attendees who talk more than they act and whine more than they give.
So what do you think? Are we that much different as a profession? Do you think chiropractors are really that different from other business owners and professionals in the world? If you answered no, you’re right. We really aren’t all that different because we are all human beings.
So here’s the good news I promised. TTI’s unofficial spokesperson let it slip that they are on track for a record breaking year! They started our session by reminiscing about how last year nobody wanted to talk about the year 2009, because it wasn’t a pretty year for businesses. And then they talked about how 2011 is starting to show signs of real recovery in the business world. When I say business world, I don’t mean in one state, one province or one country. I am talking about the consciousness and the reinvestment that corporations and businesses are starting to do worldwide. They are using more assessments, which means they are investing in their people, and investing in new people, new jobs.
So in spite of what you might be hearing on the radio or on television or on Twitter or even if you are watching “Jersey Shores”, I want you to know that things are on the upturn. I also want you to know that many of our clients are on the upturn and that there is a wave building within this DC Mentors community that is absolutely palpable and measurable.
The other good news is this. As a company we intend to positively impact how other business owners and professionals view our profession. And I am glad to say it is happening. Just in the last 2 months we have attended Michael E. Gerber’s “Dreaming Room” and now TTI’s conference. Those in attendance are seeing chiropractors in a whole new light.
It is really amazing. Every encounter we have with people out there in the business community is positive and they have incredible things to say about you. They always say something very positive about their chiropractor. Yet 8 out of 10 say, “But he/she needs some business help, I want to get the book ‘E-Myth Chiropractor’ for them.” A very telling statement. And those who have never been to a chiropractor ask us for a referral doctor in our network. That is our job in this whole DC Mentor community, to continue to reach out to change this generation of chiropractors, starting first with YOU.
Things are coming around yet not everyone will see the difference. Some of you grew in 2009, 2010 and are on track for a banner year in 2011. I think it is safe to say that you can always do better. You will need to work on your business, not just in it. You will need to continue to make your good patient communication skills great. And you will need to invest time and money into a chiropractic coaching and training program. Success never happens in a vacuum. We want to be your company.